Friday, August 21, 2009

Slaughterhouse "Hot 97 Freestyle"

Slaughterhouse "Hot 97 Freestyle": So their freestyle from last week has finally hit your beloved Internets. I hate when cats make comments like "I'm sick of beefing", but then make a line about "not responding to a nobody". Hypocritical.

And let me say this: Slaughterhouse having an underwhelming first week of sales is not the fault of your Internets. Its their fault. Many sites were hyped about this project - present company included. The fact that four ill spitters linked up to do an album? Fucking phenomenal. The build-up to this project? Major! They seemed to be batting 1.000 every inning. But the first thing that tripped me up was Royce's XXLmag.com interview, where he said "
maybe it could be better if we spent a whole lot of time on it". While he cleaned it up, it felt like he was making early excuses before it leaked...

Then it leaked. And many of us found out: this isn't as ill as it should be. Or maybe we overthought what it'd be. All four can spit (although I do subscribe to the school of thought that Joe Budden was the weakest link), but there was a lack of ill beats, and there seemed to be too many tracks where it was just bars for the sake of bars. The supposed "deeper" tracks didn't crack off like they should've, and it just ended up being "iiight". But its not just that: it was was the full cookie. They jumped into it on some fire and brimstone shit, and the album was a lukewarm sizzle. And their press closer to the album (aside from Joe Budden's Black Eye) was pretty shitty. Hell, they went on Hot 97 the week this came out and didn't want to talk about too much, and gave a lackluster freestyle to Ciph and Rosenberg! DJ Green Lantern got an 18 minute Tour de France, and the #1 radio station for Hip-Hop and R&B got a marathon for third graders. There was no real push in terms of getting the public to get what they were doing... basically, for an album made for fans of lyrical art, in 2009, 18K CDs sold is probably a good thing.

But its not the Internets fault. Make a quality album, something that's undeniable, and niggas will support you 'til the cows come home. Come with some weak lay-up line bullshit, and you catch a seat on the bench.

I said it before, and I'll say it again: the best albums in 2009 are free.

MP3 via Nah Right.

2 comments:

Anonymous said...

I FEEL YOU KHAL!!!!

Keep Keepin it 100 my G!

jun

Anonymous said...

I Agree wholeheartedly with your assessment or this album Khal.

Hum